All I have to do to think about the importance of Branding is to look at my latest Driver’s License picture. The last time I was called in for a renewal, I was up to test in order to prove my aptitude with traffic laws in order to keep my license active.
What I did not count on was that they were going to take a new picture. I had always been so careful in the past to have my hair done, makeup applied, and even joked with the employee taking the pictures in order to have the most flattering DL picture. Not this time. I was completely unprepared.
I cringe every time I have to pull out my driver’s license now because I feel that it is such a poor representation of me. My brand, I think, is blemished.
OK, that may be taking the whole branding a bit too far, but it serves as a good metaphor. You have probably heard that “you are who you associate with,” but have you heard that “you are also what you associate yourself with?”
Some people think that brand is overrated especially for the individual, but I beg to differ, especially if that individual is representing themselves in any sort of professional endeavor. My way of thinking is that YOU are an entity, or something that exists as a particular and discrete unit. And your identity is the ID or identification of your personal entity.Read More