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Posted by on Dec 6, 2012 in Brand Identity, Influence | 3 comments

Brand Sense

Brand Sense

All I have to do to think about the importance of Branding is to look at my latest Driver’s License picture. The last time I was called in for a renewal, I was up to test in order to prove my aptitude with traffic laws in order to keep my license active.

What I did not count on was that they were going to take a new picture. I had always been so careful in the past to have my hair done, makeup applied, and even joked with the employee taking the pictures in order to have the most flattering DL picture. Not this time. I was completely unprepared.

I cringe every time I have to pull out my driver’s license now because I feel that it is such a poor representation of me. My brand, I think, is blemished.

OK, that may be taking the whole branding a bit too far, but it serves as a good metaphor. You have probably heard that “you are who you associate with,” but have you heard that “you are also what you associate yourself with?”

Some people think that brand is overrated especially for the individual, but I beg to differ, especially if that individual is representing themselves in any sort of professional endeavor. My way of thinking is that YOU are an entity, or something that exists as a particular and discrete unit. And your identity is the ID or identification of your personal entity.

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Posted by on Jun 29, 2011 in Brand Identity, Influence, Marketing, Social Media, Twitter | 2 comments

The Hub, Mollydooker, and Brand Identity

The Hub, Mollydooker, and Brand Identity

The Hub magazine arrived in the mail today and this July/August issue is all about Brand Identity. Having a keen interest in brand and its influence, I began to devour the publication with my eyes. Chock full of great quips and quotes, I decided to capture a few and insert them into my Twitter stream.

After reading a mini article titled Forensic Identity, Lettie Teague poses the question of whether or not creative wine labels are enough to drive repeat purchases.

She profiles Mollydooker, a wine producer in Australia. I learned from this article that mollydooker, a most unusual word, is Aussie slang for left-handed. I thought it was an interesting tidbit to share so I posted it on Twitter.

 

It was retweeted by one of my 587 followers, and I thought that was not bad for a piece of trivia. However, it was not more than a few hours before I had this Twitter reply!

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