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Posted by on Nov 7, 2011 in Career, Facebook, LinkedIn, Networking, Social Media, Twitter | 0 comments

Homework for a Job Search? Part 2

Homework for a Job Search? Part 2

Let’s get back to TJ. In my last post, I told you that TJ had an phone interview for a job in the computer field but had been stumped by some (Adobe) Flash questions, but he managed to secure the next interview.  I wished him luck and suggested that he do his “homework” before the interview. He replied to me that he had already graduated, obviously thinking that he had left his days of homework behind him.

Homework is much more than the rote memorization of facts and dates regarding wars and personalities, math formulas and chemical symbols. Homework should instill in us the skills to explore, research and analyze. This practice of data compilation and analysis is just what you need to enhance your job search.

Companies ultimately want to know what you can do for them. Just like when you buy a product, you want to know what it can do for you. How can you know what you can do for them, specifically, if you have not studied their needs? Saying that you can type 85 words per minute sounds impressive, but not if their number one concern is answering phones to provide the highest level of customer service. When interviewing with a company, differentiation counts if it’s about being the candidate that did his/her homework.

How then can you research a company? Here are some tips:

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Posted by on Jul 6, 2011 in Influence, Networking, Social Media, YouTube | 0 comments

Networking for Les Artistes

Networking for Les Artistes

From D.C to Hollywood it has been said that “It’s all about who you know.” Connections are a major driver on the road to success, whatever the destination.

Unfortunately, many independent authors and musicians have the unrealistic expectation that they will be picked up by a major publishing house or music producer based solely on their amazing talent. While we won’t argue about talent today, we will focus on the importance of connections.

Undiscovered talent is just that: undiscovered. Even if your friends and family know how incredibly gifted you are, if they have no power to move you ahead in your career, you can still consider yourself undiscovered.

A first step in developing the right connections is to determine where you want to take your writing or music career. Are your goals to retire to the ranch in Maine and happily write all of your days while Hollywood makes movies out of your thrillers? Easier said than done, but Stephen King did it. Are your musical aspirations to be a successful self-managed indie artist that makes a decent living doing what you love? Either way, you need people to help you along the way.

Networking is not an activity exclusively reserved for salespeople. It does not happen exclusively at Chamber of Commerce mixers either. According to networking is a supportive system of sharing information and services among individuals and groups having a common interest.

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Posted by on Jul 4, 2011 in Influence, Social Media | 0 comments

Celebrating Independence

Celebrating Independence

Happy 4th of July, 2011

American Flag Independence Day

The flag still stands for freedom

Did you know that The United States of America is 235 years old today? I wanted to share this amazing graphic someone posted on Facebook.


✰✰✰✰✰☰☰☰☰☰☰☰☰☰☰☰ If You’re Proud To Be An American, Wave
✰✰✰✰✰☰☰☰☰☰☰☰☰☰☰☰ This Flag In Honor Of The Fallen Men
✰✰✰✰✰☰☰☰☰☰☰☰☰☰☰☰ And Women Who Served Our Country
✰✰✰✰✰☰☰☰☰☰☰☰☰☰☰☰ For those who have served in the past
☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ For those who that serve in the present
☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ And For Those Who Are Still Fighting
☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ THANK YOU AMERICAN HEROES!!

No matter your stand on immigration, the fact of the matter is that we enjoy so many advantages and liberties that drive immigration from less fortunate countries. Instead of complaining about the things that are wrong with our country (and we definitely have a lion’s share of challenges), let us focus on our blessings and advantages.

My Social Media friend Ted Rubin, the Return on Relationship influencer has an excellent post on Independence Day. You should check out the article in it’s entirety, but here is my favorite part.

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Posted by on Jul 3, 2011 in Influence, Social Media, YouTube | 0 comments

Social Media Capitalized with Video

Video is the HOT topic of Social Media right now! If you don’t have a YouTube channel yet you are missing out on a huge opportunity to promote your business and engage your clients and prospects. Allowing videos up to 15 minutes long, you can post family videos, funny videos, performances, and even mini-seminars on YouTube. Typically your videos would fall into one or more of the following three categories: to educate, to entertain, or to shock. Educational content is actually the fastest growing in terms of new uploads but the shocking videos are the most viral, meaning that they are disseminated at an incredibly fast rate.

My friend Bill Walker of Simplie Indie and his friend Scott D. Davis have a YouTube video of some impromptu piano playing. Bill begins his piece and Scott jumps in to accompany Bill, on the same piano. It is amazing to watch.

You can educate, entertain and shock at the same time. Gary Vaynerchuk of Wine Library TV has effectively done this with his wine videos. He educates people on all sorts of wines, shocks many by being bluntly honest in his reviews, and involves and entertains his audiences. Largely through the use of video, Gary transformed the family liquor store from a successful thriving business into an unmatched behemoth in the marketplace. Here is a short one so you can see an example where he teaches his audience to swish their wine like mouthwash to get a better taste.

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Posted by on Jul 2, 2011 in Customer Service, Influence, Social Media | 2 comments

I’m a Sucker for Great Customer Service

I’ve often said that if you don’t appreciate Great Customer Service, then you deserve the less than great customer service you get.

As customer service seems to be worsening in all industries, the “greats” really stand out, and I love to recognize them.

A Super Wash, Cut and Style

Yesterday I went to Supercuts. It is a chain salon, where often turnover is high and customer service is average. I went there because I had made a snap decision to get my hair cut and knew that the chances were good that I could get in and out on my lunch hour without an appointment.

Matthew Silveira was my stylist. I asked him for a wash, cut and style and mentioned that the wash was always the best part because of the head massage. Matthew prepped me with the cape and neck wrap while engaging me in polite conversation. After I sat down and leaned back at the hair washing station, he laid a warm moist cloth over my face scented with lavender. He also asked me if I had any sensitivity to a tea tree oil shampoo. It was obvious that Matt had listened to the massage comment because it seemed that he spent extra time massaging during both the shampoo and conditioning. I was already impressed with his attention to detail.

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Posted by on Jun 29, 2011 in Brand Identity, Influence, Marketing, Social Media, Twitter | 2 comments

The Hub, Mollydooker, and Brand Identity

The Hub, Mollydooker, and Brand Identity

The Hub magazine arrived in the mail today and this July/August issue is all about Brand Identity. Having a keen interest in brand and its influence, I began to devour the publication with my eyes. Chock full of great quips and quotes, I decided to capture a few and insert them into my Twitter stream.

After reading a mini article titled Forensic Identity, Lettie Teague poses the question of whether or not creative wine labels are enough to drive repeat purchases.

She profiles Mollydooker, a wine producer in Australia. I learned from this article that mollydooker, a most unusual word, is Aussie slang for left-handed. I thought it was an interesting tidbit to share so I posted it on Twitter.


It was retweeted by one of my 587 followers, and I thought that was not bad for a piece of trivia. However, it was not more than a few hours before I had this Twitter reply!

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