Social Media Capitalized with Video
Video is the HOT topic of Social Media right now! If you don’t have a YouTube channel yet you are missing out on a huge opportunity to promote your business and engage your clients and prospects. Allowing videos up to 15 minutes long, you can post family videos, funny videos, performances, and even mini-seminars on YouTube. Typically your videos would fall into one or more of the following three categories: to educate, to entertain, or to shock. Educational content is actually the fastest growing in terms of new uploads but the shocking videos are the most viral, meaning that they are disseminated at an incredibly fast rate.
My friend Bill Walker of Simplie Indie and his friend Scott D. Davis have a YouTube video of some impromptu piano playing. Bill begins his piece and Scott jumps in to accompany Bill, on the same piano. It is amazing to watch.
You can educate, entertain and shock at the same time. Gary Vaynerchuk of Wine Library TV has effectively done this with his wine videos. He educates people on all sorts of wines, shocks many by being bluntly honest in his reviews, and involves and entertains his audiences. Largely through the use of video, Gary transformed the family liquor store from a successful thriving business into an unmatched behemoth in the marketplace. Here is a short one so you can see an example where he teaches his audience to swish their wine like mouthwash to get a better taste.