The Hub magazine arrived in the mail today and this July/August issue is all about Brand Identity. Having a keen interest in brand and its influence, I began to devour the publication with my eyes. Chock full of great quips and quotes, I decided to capture a few and insert them into my Twitter stream.
After reading a mini article titled Forensic Identity, Lettie Teague poses the question of whether or not creative wine labels are enough to drive repeat purchases.
She profiles Mollydooker, a wine producer in Australia. I learned from this article that mollydooker, a most unusual word, is Aussie slang for left-handed. I thought it was an interesting tidbit to share so I posted it on Twitter.
It was retweeted by one of my 587 followers, and I thought that was not bad for a piece of trivia. However, it was not more than a few hours before I had this Twitter reply!Read More