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Posted by on Jul 6, 2011 in Influence, Networking, Social Media, YouTube | 0 comments

Networking for Les Artistes

Networking for Les Artistes

From D.C to Hollywood it has been said that “It’s all about who you know.” Connections are a major driver on the road to success, whatever the destination.

Unfortunately, many independent authors and musicians have the unrealistic expectation that they will be picked up by a major publishing house or music producer based solely on their amazing talent. While we won’t argue about talent today, we will focus on the importance of connections.

Undiscovered talent is just that: undiscovered. Even if your friends and family know how incredibly gifted you are, if they have no power to move you ahead in your career, you can still consider yourself undiscovered.

A first step in developing the right connections is to determine where you want to take your writing or music career. Are your goals to retire to the ranch in Maine and happily write all of your days while Hollywood makes movies out of your thrillers? Easier said than done, but Stephen King did it. Are your musical aspirations to be a successful self-managed indie artist that makes a decent living doing what you love? Either way, you need people to help you along the way.

Networking is not an activity exclusively reserved for salespeople. It does not happen exclusively at Chamber of Commerce mixers either. According to Dictionary.com networking is a supportive system of sharing information and services among individuals and groups having a common interest.

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Posted by on Jul 3, 2011 in Influence, Social Media, YouTube | 0 comments

Social Media Capitalized with Video

Video is the HOT topic of Social Media right now! If you don’t have a YouTube channel yet you are missing out on a huge opportunity to promote your business and engage your clients and prospects. Allowing videos up to 15 minutes long, you can post family videos, funny videos, performances, and even mini-seminars on YouTube. Typically your videos would fall into one or more of the following three categories: to educate, to entertain, or to shock. Educational content is actually the fastest growing in terms of new uploads but the shocking videos are the most viral, meaning that they are disseminated at an incredibly fast rate.

My friend Bill Walker of Simplie Indie and his friend Scott D. Davis have a YouTube video of some impromptu piano playing. Bill begins his piece and Scott jumps in to accompany Bill, on the same piano. It is amazing to watch.

You can educate, entertain and shock at the same time. Gary Vaynerchuk of Wine Library TV has effectively done this with his wine videos. He educates people on all sorts of wines, shocks many by being bluntly honest in his reviews, and involves and entertains his audiences. Largely through the use of video, Gary transformed the family liquor store from a successful thriving business into an unmatched behemoth in the marketplace. Here is a short one so you can see an example where he teaches his audience to swish their wine like mouthwash to get a better taste.

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